Post by nelsonelias on Feb 27, 2024 7:05:02 GMT
Sites not optimized for mobile will be penalized by Google. In light of the revolutionary innovation for companies introduced by Mobile First Indexing, it is essential not to be caught unprepared and to know: How the new algorithm works and what effects Mobile-First produces What actions to take to combine Mobile and On-Page SEO How to intervene on the contents Which tests to perform How to carry out an effective restyling of your company website The positive effects of the correct application of this methodology? Overcome competitors and expand your business. It's called Mobile First Indexing , also abbreviated to Mobile-First , apparently a name like many others, in practice a pillar capable of revolutionizing web ranking and, consequently, deciding the fate of small and large brands.
Let's look at the consequent aspects in detail. After a year and a half of tests, the expected and significant change in Google's indexing algorithm ( Mobile First Indexing ) is active and, adapting to the tendency of users to connect to the internet more and more often from smartphones (in Italy a percentage equal to 62%) compared to the desktop, completely revises the principles of indexing and positioning of sites on search engines . The Mountain View giant has already started to reward websites suitable for following best practices in this regard, the managers of company sites that will be migrated based Country Email List on these new rules will receive a notification via Google's Search Console. Read also: " Improving Google positioning: The role of SEO for the company " Website positioning : practical effects of Mobile-First shutterstock_531875605 On the practical side, Google will use the mobile version of the page as the main reference on which to carry out crawling, indexing and classification (the SERP ranking) in relation to the content of the site .
The goal of this change is to help mobile users find the best available option based on what they are looking for. By dotting the i's, Mobile-First does not mean that only the mobile version of the site will be read and scanned , but this will be the priority choice made by the main search engine operating on the market. If the site does not include a mobile or non-responsive version (today this last aspect would also be serious from the point of view of user experience) Google will still take it into consideration, even with negative scores in the positioning ranking. Those who carefully read the Google Analytics data will have already noticed an increase in visits by the Smartphone Googlebot crawler , evidence of this strategic change.
Let's look at the consequent aspects in detail. After a year and a half of tests, the expected and significant change in Google's indexing algorithm ( Mobile First Indexing ) is active and, adapting to the tendency of users to connect to the internet more and more often from smartphones (in Italy a percentage equal to 62%) compared to the desktop, completely revises the principles of indexing and positioning of sites on search engines . The Mountain View giant has already started to reward websites suitable for following best practices in this regard, the managers of company sites that will be migrated based Country Email List on these new rules will receive a notification via Google's Search Console. Read also: " Improving Google positioning: The role of SEO for the company " Website positioning : practical effects of Mobile-First shutterstock_531875605 On the practical side, Google will use the mobile version of the page as the main reference on which to carry out crawling, indexing and classification (the SERP ranking) in relation to the content of the site .
The goal of this change is to help mobile users find the best available option based on what they are looking for. By dotting the i's, Mobile-First does not mean that only the mobile version of the site will be read and scanned , but this will be the priority choice made by the main search engine operating on the market. If the site does not include a mobile or non-responsive version (today this last aspect would also be serious from the point of view of user experience) Google will still take it into consideration, even with negative scores in the positioning ranking. Those who carefully read the Google Analytics data will have already noticed an increase in visits by the Smartphone Googlebot crawler , evidence of this strategic change.