Post by nadinenadine on Mar 5, 2024 4:50:52 GMT
The homepage of a website is a bit like the entrance to a home: it has the task of welcoming guests, making them feel immediately at ease and leading them to the room of the house most suited to pursuing their objective and of their relationship with you owner. A stranger will probably look out and shortly after go away, an acquaintance will stop in the hall and, guided by you, perhaps move towards the living room, a friend or relative will follow you straight into the kitchen. Here, this is the function of the homepage of a website: to welcome users and direct them exactly to the place they want, the one where they will be able to satisfy their needs and their desires, the one where they will be able to carry out an action that is important to you. And a copywriter knows well how important the text is for the success of these objectives.The homepage of a website has several functions: represents the identity, personality and image of the brand; tells the brand, its history, its mission, its core values; makes it immediately clear to the user what he can find on the website; expresses in a clear, simple and concise manner the needs that the user can satisfy on that website; acts as a link between all the pages of the website; provides a summary of the contents and offers of the website.
The features of the homepage It is clear that, to be able to carry out all these tasks at the same time, the homepage of a website must possess specific characteristics: must clearly explain the UVP , Unique Value Proposition , a unique, convincing and easily understandable message that represents the company, explains its distinctive features and clearly and firmly explains which needs and desires it satisfies, what it can do for the user; must explain the USP , Unique Selling Proposition , the expression coined by Rosser Reeves in the 1940s to define the unique selling point of a brand, i.e. the Loan Phone Number List benefit and the real and concrete advantage that the company offers to its customers; it must be welcoming , it must make the user feel at home immediately; it must be clear , it must communicate a message precisely and simply, the one that mainly identifies the brand and its activity; it must be attractive, it must arouse curiosity and it must induce navigation of the website; it must be easily navigable and must offer a pleasant, engaging and convincing browsing experience (the User Experience is essential for designing a conversion-oriented website or e-commerce); it must be exciting but not unscrupulous; it must be designed and written from an SEO perspective , to favor the positioning of the website in the SERPs of search engines.
How to write a website homepage How do you write the homepage of a website? In light of all the different functions of the homepage and the many features it must have, are you even more confused about how to write your homepage? Below I suggest some tips to follow to write a professional and distinctive homepage. #1. First think about the brand-Google-user system Before planning what to write on the homepage and, in general, on each page of the website, you must have the brand-Google-user system clearly in mind , that is, you must carefully know the characteristics of the brand, the needs of Google and the needs of the target. But you also have to do one more thing. You must have an in-depth knowledge of the relationship and communication dynamics between the three. Who is the brand and what does it want to achieve? What does Google want? What does the user want?
The features of the homepage It is clear that, to be able to carry out all these tasks at the same time, the homepage of a website must possess specific characteristics: must clearly explain the UVP , Unique Value Proposition , a unique, convincing and easily understandable message that represents the company, explains its distinctive features and clearly and firmly explains which needs and desires it satisfies, what it can do for the user; must explain the USP , Unique Selling Proposition , the expression coined by Rosser Reeves in the 1940s to define the unique selling point of a brand, i.e. the Loan Phone Number List benefit and the real and concrete advantage that the company offers to its customers; it must be welcoming , it must make the user feel at home immediately; it must be clear , it must communicate a message precisely and simply, the one that mainly identifies the brand and its activity; it must be attractive, it must arouse curiosity and it must induce navigation of the website; it must be easily navigable and must offer a pleasant, engaging and convincing browsing experience (the User Experience is essential for designing a conversion-oriented website or e-commerce); it must be exciting but not unscrupulous; it must be designed and written from an SEO perspective , to favor the positioning of the website in the SERPs of search engines.
How to write a website homepage How do you write the homepage of a website? In light of all the different functions of the homepage and the many features it must have, are you even more confused about how to write your homepage? Below I suggest some tips to follow to write a professional and distinctive homepage. #1. First think about the brand-Google-user system Before planning what to write on the homepage and, in general, on each page of the website, you must have the brand-Google-user system clearly in mind , that is, you must carefully know the characteristics of the brand, the needs of Google and the needs of the target. But you also have to do one more thing. You must have an in-depth knowledge of the relationship and communication dynamics between the three. Who is the brand and what does it want to achieve? What does Google want? What does the user want?