Post by amirmukaddas on Mar 10, 2024 10:32:39 GMT
After having seen what are the elements that contribute to the creation of a personalized measurement plan in Google Analytics, let's see what are the steps with which this is elaborated, and what is missing for its "launch". The very first step consists in defining the business objective . Secondly, we need to decide what strategy to implement to achieve the goal and the tactics with which we want to implement this strategy. Next we must identify the actions that allow us to evaluate the success of each tactic . Once the actions have been identified, we must apply technical changes to the site so that these actions can be correctly monitored , since not all actions are tracked by Google Analytics without the intervention of the developers (for example “downloading the white paper”). In some cases, the actions themselves, and not just their monitoring, may involve technical interventions on the site (it may be appropriate, for example, to modify the navigation menu to facilitate reaching the product sheets). The actions previously identified are the pillar of our measurement plan, but must be accompanied by the analysis of other dimensions and metrics, so that we can be sure that we are using the data in the best possible way, in a correct and non-misleading way. It is therefore essential to define the complete picture of all the data to be taken into consideration and processed.
The next step consists in collecting current data relating to the identified metrics; We then proceed to declare the time frame within which we wish to achieve growth - in percentage terms or as absolute values - in relation to the identified KPIs; It must therefore be established how often the KPIs should be monitored and in what form the data trend should be presented (in other words, the structure of the periodic report must be defined ); Finally, we must decide how to intervene if the intermediate results are not in line with the final expected results . These steps lead to a virtuous use Denmark Telegram Number Data of Google Analytics through a Measurement Plan which is inserted within a cyclical process , i.e. constant analysis and adaptation to the business. In this way it is possible to carry out tests, attempts and related adjustments. Also allowing itself the luxury of being able to redefine the errors inevitably made, always knowing that they can correct them promptly. A measurement plan created by a Web Agency is the result of a 360-degree analysis of the specific reality of the company. But it is not yet time to say goodbye, because we still need to delve deeper into some important concepts about objectives and KPIs.
Types of KPIs In general, KPIs tend to vary from company to company , by virtue of the business model adopted and the predilection for one type or another, the priorities and the particular objectives to which they are interconnected. They can also be indicators of quality, popularity and reputation . The most frequently adopted typologies, therefore, are those illustrated below. KPIs can be business- related, i.e. directly related to the business objective, or area-specific and therefore directly related to a specific field of a given company, which varies depending on whether it is B2C or B2B. Not only. KPIs can be numeric and monetary. Numerical KPIs come into play with respect to user behavior and at different stages of the marketing funnel , such as the duration of the behavior. Monetary KPIs , on the other hand, measure the cost generated by the activities and the more well-known calculated costs, such as the CPC (cost per click), the CPA (cost per acquisition) etc.
The next step consists in collecting current data relating to the identified metrics; We then proceed to declare the time frame within which we wish to achieve growth - in percentage terms or as absolute values - in relation to the identified KPIs; It must therefore be established how often the KPIs should be monitored and in what form the data trend should be presented (in other words, the structure of the periodic report must be defined ); Finally, we must decide how to intervene if the intermediate results are not in line with the final expected results . These steps lead to a virtuous use Denmark Telegram Number Data of Google Analytics through a Measurement Plan which is inserted within a cyclical process , i.e. constant analysis and adaptation to the business. In this way it is possible to carry out tests, attempts and related adjustments. Also allowing itself the luxury of being able to redefine the errors inevitably made, always knowing that they can correct them promptly. A measurement plan created by a Web Agency is the result of a 360-degree analysis of the specific reality of the company. But it is not yet time to say goodbye, because we still need to delve deeper into some important concepts about objectives and KPIs.
Types of KPIs In general, KPIs tend to vary from company to company , by virtue of the business model adopted and the predilection for one type or another, the priorities and the particular objectives to which they are interconnected. They can also be indicators of quality, popularity and reputation . The most frequently adopted typologies, therefore, are those illustrated below. KPIs can be business- related, i.e. directly related to the business objective, or area-specific and therefore directly related to a specific field of a given company, which varies depending on whether it is B2C or B2B. Not only. KPIs can be numeric and monetary. Numerical KPIs come into play with respect to user behavior and at different stages of the marketing funnel , such as the duration of the behavior. Monetary KPIs , on the other hand, measure the cost generated by the activities and the more well-known calculated costs, such as the CPC (cost per click), the CPA (cost per acquisition) etc.